Cassia Kuhn
Rochester, NY | iam@cassiakuhn.com
Skills
- Strong knowledge of on-page, off-page, and technical SEO as well as optimized social media posts.
- Experience using Ahrefs, Semrush, and Google Analytics (GA4).
- Working knowledge of HTML, CSS, structured data markup, and various CMS platforms.
Experience
Digital Marketing Specialist III
Semify | Dec 2022 – Present
- Increased rankings of highly-competitive keywords by 98% using on-site optimizations.
- Engineered an AI prompt strategy to consistently generate 2000+ words of task-specific, precisely formatted content per application.
- Recognized as the go-to person to evaluate hundreds of campaigns per month in order to determine SEO best practices to improve keyword rankings and flag potential site issues.
- Researched and implemented tools to streamline tasks, resulting in over 2700 hours of saved time over a period of six months.
- Addressed gaps in training materials by analyzing QA score data to identify patterns and common errors in order to improve onsite content quality pass rates.
- Have built a reputation for writing engaging and optimized content for clients in niche industries.
Lead Designer
Big City Sportswear | May 2020 – Dec 2022
- Designed and maintains the order tracking system to streamline the proofing process and ensure designers follow through with tasks in a timely manner.
- Developed and updated training materials for other designers and created guides for our sales team to understand the apparel printing process.
Wedding Photographer and Video Editor
Buffalo Street Media | May 2017 – Apr 2020
- Introduced video editing techniques to improve efficiency and meet deadlines.
- Helped clients feel at ease in emotional or stressful situations.
Education
University of Rochester| 2011 – 2014
- Film and Media Studies
Completed Courses and Certificates
- Google Analytics certification
- Ahrefs’ Keyword Research course
- HTML and CSS certification
- Figma certification
- Adobe Illustrator, InDesign, and Premiere Pro certification